Licensing Inquiries
For all licensing inquiries, please contact:
The Estate of Humphrey Bogart: info@humphreybogart.com
Representative Sample of Past and Present Licensing and Merchandising Agreements
Major League Baseball
The Humphrey Bogart Estate licensed Bogie’s iconic line about hot dogs for use in MLB’s season opening ad campaign.
AT&T
We worked with Warner Brothers to license the legendary final scene from Casablanca for the announcement of the merger between AT&T and DirecTV.
The Farmer’s Dog
We licensed the use of Humphrey Bogart’s name for this sweet Farmer’s Dog commercial.
Slot Machine
We partnered with Warner Brothers and Everi to create this great Casablanca slot machine.
Borsalino
We have partnered with this classic Italian fedora brand to create a line of Bogart-branded fedoras.
We worked with Warner Brothers to license a scene from Casablanca to Google for use in its Super Bowl commercial.
Gucci
We licensed the use of Humphrey Bogart’s name to the legendary Gucci fashion brand for a limited-edition sweatshirt.
Miu Miu
The Prada-owned fashion brand Miu Miu issued this limited-edition t-shirt as part of its Kisses campaign.
Mask Campaign
An iconic scene from Casablanca was used in this PSA during the pandemic.